Altered Ego Verve

Condensed typeface for packaging, publications, and brands

Verve® AE is an elegant condensed typeface — “a typeface for the millennium,” — in style and functionality.

Called by some, “the archetype of the millennium,” Verve® is a seven-weight condensed typeface family. It features exquisite kerning and fit to match.
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Verve font deconstructed

Sensuality balanced by uniformity

There’s the challenge of creating a rich and interesting typeface with austerity of line and elegance of form. As a minimalist — I wanted Verve to have a sensuous feel in — yet have that sensuality balanced by the uniformity of the uniform character widths.

Gottfried Pott always stresses “theme and variation,” and “point and counterpoint,” and that’s what I’m doing in Verve. What one finds in musical composition is evident in Verve.
Verve AE Single Weights from $45
Verve AE Font Family from $240
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Verve Æ Extra Light AaBbCcDdEeFfGgJjNnOoSsXxYyZz

Verve Æ Regular AaBbCcDdEeFfGg357JjOoSsXxYyZz

Verve Æ Semibold AaBbCcEeKk468JjRrXxYyZz

Verve Æ Semibold AaBbCcEeKk468JjRrXxYyZz

Verve Æ Bold AaBbCcEeKkMmPpTtUuXxYyZz

Verve Æ Black AaBbCcEeKk1274JjRrWwZz

Verve Æ Extra Black AaBbEe190JjRrWw

Verve Æ in Culture and Commerce

Sightings of Verve AE Font Around The World

Star Darlings

Disney Star Darlings is a series of popular books for the tween girl audience. Verve selected for cover and interior design.

Cedarville University

I discovered this exquisite example of Verve AE adapted for the Cedarville Yellowjackets Athletic logo.

The Creation Museum

It’s a delightful surprise to discover Verve AE directing visitors to the planetarium at the Creation Museum in Kentucky, USA

Star Shower

Ubiquitous in Walmart and discount stores, Verve AE appears on packaging throughout the year.

Lowe’s Iris Home Security

Before Lowe's redesigned the logo to be bland and boring (re-blanded), and then terminated the service, Verve AE was the visual brand identity for Lowe’s Iris Smart Home Security system.

Deconstructing

"I DECONSTRUCTED BRIAN SOOY'S typeface Verve to find the main modular components that compose it, documented them, and derived the algorithms by which the typeface was assembled. I documented the analysis in a graphic which both displays the structural properties of the font and functions as a manual for its construction.


After completing this, I streamlined the recipe creating least-common-algorithm which I used to develop a program in Macromedia Director to create typefaces using pasted clipboard imagery as the modular typographic components.

What Brands Use Verve Æ to Stand Out?

Altered Ego Verve is a top choice for publishers like Disney, McGraw-Hill Education, Penguin Books; recording companies like Concord Records, manufacturers like Revlon, and discerning brands in every sector.


Verve AE has been spotted on products from Verona, Italy, to fashion runways in NYC, and at your local big box stores like Walmart.


Verve® is a registered trademark of Altered Ego Fonts. Accept no substitutes.

Verve Altered Ego Lowes Iris Brand